Data-led notes for Australian businesses
Data-led notes on AI search visibility and rankings
Why your Australian business is not showing up in ChatGPT
30 domains capture 67% of all ChatGPT citations within any topic. Wikipedia alone provides 26% to 48% of ChatGPT's top-10 citation share.
The citation cartel is small and the data is clear. Here is why most Australian small business sites never get cited by ChatGPT, Perplexity or Gemini.
Read article AI SearchThe 58% click collapse: what Google AI Overviews are doing to organic traffic
Click-through rate for position-1 results on AI Overview keywords fell from 0.073 in December 2023 to 0.016 in December 2025. A 58% collapse in two years.
Five independent studies, all pointing the same way. The old SEO maths (top-3 organic = leads) no longer holds.
Read article AI SearchReddit is now the most-cited source in AI search. What that means for AU businesses
Reddit is the #1 cited source across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, with citation frequency around 40%. Wikipedia, YouTube and LinkedIn round out the top 5.
The channel most Australian agencies are not telling you to invest in is the single most-cited source in every major AI engine.
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