AI Rank Tracking for Lawyers - Track ChatGPT, Gemini and Google
The shift
Choosing a lawyer is a high-stakes decision, and clients now do most of the research on AI assistants before they pick up a phone - "what should I look for in a family lawyer in [city]", "best conveyancing solicitor in [suburb]". The AI gives them three names. The lawyers who get named get the discovery call; the rest are invisible at the exact moment the client is ready to hire. Most Australian firms have no data on whether they appear.
What lawyers should track
- Firm name in AI answers for "[practice area] lawyer [city]" - family, conveyancing, employment, commercial
- Sub-practice queries - "divorce lawyer [suburb]", "property settlement lawyer [region]"
- Every CBD, suburb and region you accept clients from
- Branded queries (your firm name as the search term)
- Per-practice-area visibility so a generalist firm sees which practice gets cited most
- Competitor firms named in the same answers
Why Cluo
All six AI engines (ChatGPT, Gemini, Perplexity, Copilot, Claude and AI Overviews) plus daily Google rankings and Search Console in one dashboard. AU$50 a month flat. Multiple suburbs and locations at no extra cost. Cancel anytime. Built for service businesses, not enterprise teams.
- All six AI engines: ChatGPT, Gemini, Perplexity, Copilot, Claude, AI Overviews
- Daily Google rank tracking + Search Console in the same tool
- AU$50/month flat - no per-seat, per-suburb or per-prompt pricing
- Multiple suburbs and locations included
- Cancel anytime, no contract
What you see in the dashboard
- Live rankings across Google + the six AI engines per practice area
- Visibility score per practice area
- Competitor mentions for every query
- Search Console suggestions for legal intent
Pricing, in plain numbers
| Tool | Realistic monthly cost | What you get |
|---|---|---|
| Cluo | AU$50/mo flat | AI + Google together, all six engines |
| Otterly | ~US$189/mo realistic | AI only - still needs a separate SEO tool |
| Semrush One | US$199+/mo | Enterprise suite, per-seat AI add-on |
| Ahrefs Brand Radar | US$328+/mo for one AI platform | Index-based, no Claude |
See how Cluo compares to every other AI rank tracker - full comparison.
Frequently asked questions
Can Cluo track multiple practice areas?
Yes - each practice area is its own keyword set.
Is client data tracked?
No - Cluo only monitors public search queries and your firm's public visibility.
Do you track Google Maps for law firm searches?
Yes, map-pack included.
Multiple offices in different cities?
Yes, no extra cost.
See the Cluo dashboard
AU$50 a month flat. AI and Google rankings together. Built for lawyers in Australia.